Matthew Gault at Motherboard writes:

Pepe the Frog creator Matt Furie has made good on his threat to "aggressively enforce his intellectual property."

The artist's lawyers have taken legal action against the alt-right. They have served cease and desist orders to several alt-right personalities and websites including Richard Spencer, Mike Cernovich, and the r/the_Donald subreddit. In addition, they have issued Digital Millennium Copyright Act takedown requests to Reddit and Amazon, notifying them that use of Pepe by the alt-right on their platforms is copyright infringement. The message is to the alt-right is clear—stop using Pepe the Frog or prepare for legal consequences.

Of course, the alt-right is fighting back, citing free speech. Nazis love to use the free speech defense. We'll see how that works out for them. Hopefully, it will look something like this.